Monday, January 31, 2011

Five Ways To Make Money Now!

     There are many ways that you can try to make money with your music/talent but most are just distractions from what should be your focus. You need to hone in on the things you can do to slowly build a stream of passive income. These are things that you set up with minimum cost and labor and will continue to make you money while you sleep. Yes, a lot of the time the money will be small. The thing to remember is that these vehicles should be treated like Large cap Securities.

THEY PAY DIVIDENDS!

     You are looking at whether an activity will produce income for the next fifity years, not within months or weeks.  Example; You record an EP of 5 cover songs. Your upfront costs are $2000.00. Your Recuring Expenses including license fees are about 15% of Net Revenue. You may not see a profit for a few years, but you are building assets.  


                             SHARON TOXIC VISION CLOTHING
                            Heavy Metal Vixens


Even if you only sell downloads and can only average 100 a year.

That's .99 x 100 - 15% =  $84.15 x 5(5 songs) = $420.75

Now Extrapolate that over a lifetime. $420.75 x 50 = $21,037.50


     Granted you won't recoup your investment for four years, but look at the potential for wealth creation you have if you can repeat the process. Here are a few things you can do to make this a reality. 


1. Use Third Party Online Retail Sites:

     Cdbaby, Amazon, Ebay, Cafe Press, I-Tunes, ect; all these sites have one great advantage. They do the work for you. While you are sleeping or working on new projects they are hard at work trying to find ways to sell more content. They don't care if your a major artist.
You sell. They get paid.


2. Adsense:

You have a website right? If not stop fucking reading this and get to fucking work... Seriously, Get yourself a site. Set up an adsense account.

3. Hire Yourself Out:

Not every recording artist is talented. But you are, right? So find people that need your services. There are plenty of those artists out there who can't write, or play a certian instrument. Maybe you can... Maybe you can, for a FEE?

4. Sell Useless Gear:

This is all about priorities. What matters more that big muff distortion pedal you never use, or two hours of recording time at the local studio?

5. Mailing List/Database:

This is the biggest mistake of all. Countless times i have been contacted by some band or artists for consultation and every single time the biggest obstacle to their success is...

THEY HAVE NO SYSTEM IN PLACE OUTSIDE OF SOCIAL NETWORKING TO ESTABLISH AND MAINTAIN RELATIONSHIPS WITH POTENTIAL FANS!

Go out right now and buy ACT! software and use it....pull in every contact on facebook,twitter,myspace, ect....

DO IT NOW!

Here are a few releases i am featured on...check them out and comment...

Cheers JM



Midnight Reign - Never Look Back

(songs: 666 is my area code, The Mourning After, ect)

Midnight Reign: Never Look Back


Midnight reign - Heaven and Hell
(Tribiute to JM's Cousin Ronnie James DIO)

Midnight Reign: Heaven and Hell - Single


Ellipsis - Tuesday's Gone


(Lynyrd Skynyrd with a prog twist

featuring Dino P. from Vicious Fish, and

Frank Avalon Jr. [Frankie Avalon's son]

Ellipsis: Tuesday



Saturday, January 29, 2011

Is Myspace Dead..?

"No man is an island, entire of itself; every man is a piece of the continent, a part of the main; if a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friends or of thine own were; any man’s death diminishes me, because I am involved in mankind; and therefore never send to know for whom the bell tolls, it tolls for thee."

 John Donne - For Whom The Bell Tolls



     Seriously though, who would have guessed that the social networking behemoth that sparked the online indie music craze would be bested by the uber geeky facebook?


It's Even Gone This Far.....





      When "The Hollywood Rx Records" was formed in  was first launched Myspace was our bread and butter. Within weeks of posting our Midnight Reign Page we had received over 5,000 hits.  This was due in part to our dedicated street team and a well placed ad in metal edge magazine.

    

     Now it is a win to get even 1,000 hits a month.  Myspace's new format is awful. Just google myspace suck and see for yourself how many frustrated people were forced into the arms of the cold and impersonal facebook.  What makes this change so bad for musicians is that there are almost no ways of gaining a following via facebook without upsetting their anti-spam mechanism.


                            Visit her at: Heavymetalvixens.com


    
      In my opinion Myspace is dead... All we can do is wait for the next wave of 15-year-olds to choose their new poison.  So buckle up and wait for the next revolution... 
The corpse is starting to smell, time to bury it.



    
     Join The Hollywood Rx Records on Reverb Nation for free stuff, hot girls, and
more information than you wanted to know~!   


Band email
Quantcast

Tuesday, January 25, 2011

Ebay, DIY Record Label, and You...


     Ebay? WTF? Yes, ebay. One of the easiest ways to get your music out to the masses and still make a profit. This will be one of the easiest marketing activities on your list. Let's explore.

     So, you have released a cd. Now what? You could just throw it up on cdbaby or amazon and hope it sells. Perhaps you have a website. Nice, but who goes to an indie bands website except the people that already have your cd or fucked your hot bass player...? Not many.

     Amazon is cool...but not only do they charge $30 up front every year, remember those 500 cd's you sent to college radio? Half of those discs ended up being put up on amazon if not sold outright to local record shops. Undercutting your sales.


Visit Countess at:  http://www.thehollywoodrxrecords.com/

CountessGrotesque.com
     What's a band with little to no real online presence to do? Get a partner. That partner is ebay!

Let's look at the numbers.

Your selling your new ten song for $10.00 disregarding cogs and fixed expenses.

                                                    Host SRP     -      Their Cut. (%)    =    Your Net Profit

Amazon                                     10.00                      5.55                                  4.45

Cdbaby                                      10.00                     4.00                                   6.00


Local Record Store                  10.00                     5.00                                    5.00


Hot Topic                                  10.00                     7.00                                    3.00


EBAY!                                       10.00                     1.40                                    8.60 



     Let's take a real close look at each. First there is Amazon. Out of your cut you will be paying for shipping the cd's to them( 5 cd's priority mail $5.20 or 1.04 per cd), factor in the $30 annual fee and if your lucky enough to sell 10 cd's a month that's another .25 cents per disc.

AMAZON NET:  3.26 P/U


     Cdbaby is probably the most indie friendly but still a better deal is to be had. You still pay to ship, so that will be $1.04. The Fee per disc is $39 so sell 100 cd's and your per unit cost there is: .39 cents. Better than Amazon, Less visibility.

CDBABY NET:    5.57 P/U


     Your local record store is a good place to have your cd's as a vanity vehicle but how many local artists have you bought lately? Thought so.  Usually they want a 50% commision/consignment deal. This isn't bad so take it.  Hope they let you put your gig posters up and you might sell one this month.

LOCAL RECORD STORE NET:   5.00 P/U


     Hot Topic has been trying to build an indie friendly name for itself,  But all i can say is: BLINK 182.  Lets drop the fuel costs to get to the store because you were cruising for thirteen year old emo sluts anyway... Same Goes for the hour you wasted on the phone trying to get a MUSIC
BUYER on the phone...They MIGHT give you as much as 4.00 per unit if you beg. Though the higher you go the less discs you will sell they will price you out of the market.  To even compete you gotta sell these wholesale $3 or less

HOT TOPIC NET:   3.00 P/U


      Last and in my word the best bet EBAY!  Auctions are free...set it at .99 and shipping as high as allows. You do this with one disc only... See how high you can take it.  Worst case scenario your cd doesn't sell and you are out nothing.  Put up a listing for 30 days. Buy now or Best offer. $12.99.
Here are your costs. .50 cents for the listing for a month! The shipping is paid for by the buyer and you might profit from that. If your item sells you pay ebay .90 cents. You pay paypal .41 cents. Charge 2.50 shipping and handling and your...

EBAY NET:     8.79


     Assuming you did the smart thing and ordered your cd's glass mastered in bulk. Keeping your costs down by taking advantage of scalar economics your cogs per disc is around $1.20. Take a REAL close look at your margins now. Ebay should definetly be in your marketing and sales strategy and structure.


Here is HRX Records EBAY page...  We cannot keep cd's and shirts up long enough!

We even do a charity drive...

So stay creative and stay in the game...

HRX RECORDS LAUNCHES EBAY PAGE!Please Take a Look at our Item List Page. I'm sure you'll find something really special whether you are buying  as a gift or lookig for something just for you!
A percentage of the proceeds go to Charity (AHF*).

Please take a look...


http://shop.ebay.com/thehollywoodrx/m.html?_nkw=&_armrs=1&_from=&_ipg=&_trksid=p3686

Saturday, January 22, 2011

Releasing Cover Songs; The Pros and Cons

     So you or your band are thinking about releasing a cover version of a popular song.  Visions of your big break dance in your head. Your reminded of countless big name artists such as: Marylin Manson (sweet dreams), Aerosmith (mama kin), Jimi Hendrix (name a Dylan song), Van Halen (you really got me, your no good, insert Motown classic here)...  The List goes on and on.

     Well here to burst your bubble as usual, reality walks through the door.  Perhaps you may gain a foothold to a broader Internet based following due to more views in search engines. A flattered musician that happened to come across your tribute may take you under your wing (right). That aside you, well at least i do not have the multi-million dollar budget of a major corporation to push a release into the arms of pop-culture.


    But wait you say, i can just self release the song and follow the compulsory license instructions here at CDBABY! [see bottom]  Well let's do some simple math. Assuming you have no overhead such as studio costs or session musician fees here are the numbers for selling 100 downloads on I-Tunes.(for a song under 5 minutes with no negotiated lower license fee)

100 dpd's sold (I-TUNES) x .694 = $69.40

Sounds good eh....you didn't even need to put a note to staf!

now for the fun part...



100 dpd's x .091 (statutory royalty rate) =    $9.10  ad that to the $9.00 upfront to CDBABY and thats

$18.10 COGS

ok so $69.40 - 18.10 =  $51.30

looking good right?

Now get out your abacus class.
   


  Let's assume that all these downloads happened to be spread evenly throughout the year.
You are required to make monthly statements of account to the Publisher or copyright owner.


That's:   

stamps                           12 stamps x .44 =   $ 5.28
certified                         12             x  1.15     13.80
12 envelopes                 12             x    .12       1.44
Return rcpt.                  12             x   1.10     13.20

Total Mailing Costs:                                   $33.72

ok....  $51.30 - 33.72 =  $17-FUCK-MY-MOTHER-WITH-A-VIBRASLAP- .58

$17.58 not a bad profit for a year. That's if you can sell 100 downloads, and trust me i know some bands that can't. Also, speaking of bands you guys all split the earnings evenly right?

Don't get me started on your fixed costs like Internet service ( around $600 a year) Mechanical License Fees ( if you plan on producing tangible copies of this release) and at the end of the year you need to have the anual statement auditied by a licensed CPA( you know someone that will do that for free, right) .



"gratuitous seminude model break"

   Elena Bathory http://www.bloodgoddess.com/

Now for the PROS!


You look cool.

You may get some residual sales from exposing new people to your old catalog.

You really flex your production chops working on a classic song.

You have a new catalyst for connecting with audiences online and off.

and the number one and only reason that truly matters...

YOU WERE GONNA DO THIS ANYWAY!

So in closing have fun building your dream one brick at a time...

SELFLESS SELF PROMOTION:
My Band Ellipsis' Version of Lynyrd Skynyrd's Tuesday's Gone

Ellipsis - Tuesday's Gone

(Lynyrd Skynyrd with a prog twist
featuring Dino P. from Vicious Fish, and
Frank Avalon Jr. [Frankie Avalon's son])


Ellipsis: Tuesday
http://diymusician.cdbaby.com/2011/01/how-to-legally-sell-downloads-of-cover-songs/