Sunday, April 24, 2011

Happy Easter

I wish you all a happy easter. I will be updating the blog very soon. As soo as Army of Mice Record is Complete... Thanks for your patience.


Thursday, April 7, 2011

Thou shalt not even say the word "tour" until you can grasp the numbers.

    Commandment Number Three in our ten installment series is about the fantasy that is touring...Oh and hello, i know i've been gone a while but i have been really busy. Making music is still more important than writing about it...

     
     First off, if you live anywhere west of the Mississippi river your fucked from the start.
The Miles you have to logue to get from one major music market to the next are just
too great.  The gas prices alone are going to destroy your bottom line. Stay in the city you live or the one closest to you until you have some major tour support.


     If you really want to strike out there is a list of things that you must know first.

1. How many miles are you logging, and how is the tour routed. You will get an estimate or your fuel costs. Forget about hotels, or a driver.

2. Will the club advertise, promote, provide backline ect.

Everything they don't provide you will, and that will cost you time and/or money. Two things a band on the road does not have any to spare.

3. Who is advancing the show. You need one person to contact the venues and press.
Street team if you have it should have flyers ready to be dispersed in each city at the right time.

4. How much merch can you carry?

5. How will we pay the rent while we are on the road????????


ok...break time...




OK some quick numbers....


Let's say you have planned a 5 day tour in California.  You'll do a show every night because your bad-ass like that.



Wednesday: Los Angeles  Play the whisky they don't charge bands too much on the weekdays. 

Thursday:  San Diego   

Friday:       Pheonix AZ

Saturday:    Laughlin NV

Sunday:     Las Vegas NV



OK so let's talk $$$

The Mileage looks like this:

THURS-125 miles

FRI-355

SAT- 287

SUN-266

TOTAL = 1033

Your renting a van to get your band and gear. I'll be generous and give you 15 mpg.

1033 divided by 15 = 68.87 x $4 a gallon...

$275.48

Van rental for a week will run about $300(with mileage) if you get a cheap one from uhaul...

Close to $600 and no ones eaten yet.

So that's a lot of cd's and merchandise to sell just to not make any money.

I'm not trying to discourage anyone from trying this...

Consider me like your Musical SEC i want you to be aware of the risks.

Cheers...


Check out the new website:

http://www.hrxrecords.com/
click below.

Monday, February 28, 2011

2. Thou shalt have a product to market BEFORE you start promoting.

     Here we are back again for another installment of our TEN COMMANDMENTS of Indie Music!   Today we will be taking a look at one of the biggest mistakes i see out there. So without further ado, let's get started...

     You have booked a saturday night slot at the biggest club in your city.  You are playing with another band that has a great draw...  You have a great time slot. A killer set. Life could not get any better.... Right?


WRONG...

     You decided to start playing shows and you don't have T-shirts, a debut album, merch, a 5 song ep, not even business cards pointing to a website. YOU LOOSE.  THIS IS A BUSINESS.  Of course there will be startup costs to any business those of you out there with any level of financial sophistication are wondering if the costs incurred at these shows can be attributed to market research before you release any of the material....I have two words to say to such defeatism.

FUCK OFF....

     This is a business you shall take no losses to be just part of the game...Imagine if your in Los Angeles and you are even paying to be there in the first place.  Go ahead and do some quick calculations for the expenses you incur playing a standard show.


PAY TO PLAY (assuming no tickets sold)  $500.00

Gas/Transportation 
(4 members 20 miles (20 mpg) @ 3.75 a gallon   $15.00      

YOUR TIME
(you don't work for free do you? Union scale is near $75 hr.)
(4 members x 2 hours including setup tear down 8x$75)(or                $  960.00      

That's     $1475.00

                             OUCH!~
             


     $1475.00 that's crazy you say. No, that's what it costs you to take the gig. Expenses and opportunity costs.  Let's re-work it. Say that you sold 20/50 tickets at $10 each. You want to figure the pay scale as $100 a gig for each member. You all carpooled. lol.

$1475.00 - [200+{$960-(125x4)] = $815.00


     First of all If you pay to play just FUCK OFF AND DIE NOW....Second for that same amount of money you could have started your album. Put out an ad in Revolver magazine.   Hired a high end hooker...you get the idea.  Bottom line is this. You don't put the chicken in the fryer then turn it on... Get your package together. Get a cd out. Get your website up. Get on I-tunes. Create IT. THEN SELL IT.  You wanna play? START A COVER BAND. You want to make yourself into something new? DO IT RIGHT.


YOU DON"T ASK A GIRL OUT AND THEN LEAVE WITHOUT GIVING HER YOUR NUMBER, DO YOU? SO WHY PLAY A SHOW AND THEN LEAVE WITH NO CONNECTION MADE TO THE AUDIENCE, YOUR CUSTOMER?

Till next time...JM



Listen to some of my music here!
    

Midnight Reign: Never Look Back


Midnight Reign: Heaven and Hell - Single


Ellipsis: Tuesday


Wednesday, February 23, 2011

1. Thou shalt treat thy career like a business.

     Last week i posted a blog detailing the TEN COMMANDMENTS of Indie Music.  Throughout the coming weeks we will visit each commandment one by one.   You will learn what actions and inaction will cause pain, and which ones will result in cause for celebration.

WOE UNTO YOU THAT DISREGARD THE TEN COMMANDMENTS!






Today we will look at the first commandment: Thou shalt treat thy career like a business.


     First off we you must honestly answer the question; "Does anyone in the band really know what they are doing when it comes to business?"  If the answer is yes, then great! More often than not you'll be in a band that has not one member experienced in the realm of accounting, marketing, pr, business plans, financing, law. You are lucky if one of you can pay your cell phone bill with any regularity.

     This article is for you.  It would take several volumes of literature to cover everything that needs to be touched in those few topics. I will skim here and leave you with the legwork.
Your best friend at this point is the Library. Go There now. Get a book on each of those subjects.

    I cannot give legal advice here and remember nothing written here is to be construed as an attempt to do such, but get together as a band write down everything you expect out of each other, what you plan on doing with any assets or revenue that comes in, and how someone might be deprived of such. Write it down, type it up, take it to a notary and sign it.  Use this as your ad hoc agreement until you can find a lawyer....TAKE YOUR TIME WITH THIS.


                                                     visit her at: HRX.com
   



     In parting i will say one more thing: LEARN QUICKBOOKS,PHOTOSHOP, ACT!, and your Recording software of choice. These are your tools.  For now...

TO GO BACK AND READ OVER THE REST OF THE TEN CLICK HERE:
http://josephmichaelmusic.blogspot.com/2011/02/ten-commandments.html



   

Tuesday, February 15, 2011

The Ten Commandments

1. Thou shalt treat thy career like a business.


2. Thou shalt have a product to market BEFORE you start promoting.


3. Thou shalt not even say the word "tour" until you can grasp the numbers.


4. Thou shalt not ever utter the words Pay to Play.


5. Thou shalt not be in a band that has no songwriter(s).


7th day break...
                            say hello here...


6. Thou shalt always have promotional material at hand.


7. Thou shalt have a contact database.


8. Thou shalt be more concerned with songs than getting a sound.


9. Thou shalt not build a band around another bands sound.


10.  Thou shalt not Fuck your bassplayer.

These are you commandments i will expound on them in the upcoming months. They will be explained one at a time...

For now... JM

                          To listen to Midnight Reign click here!

Monday, February 14, 2011

Valentines Day Blues

     Trolling craigslist can be a lot of fun, but today is not such a day... Today is a day for those fortunate/unfortunate musicians who do not have significant others to go out and talk to everyone you meet.   Use this wretched holiday as an excuse to flex your networking muscle.

                                                CountessGrotesque
  
1. Take fifty of your promo/business cards and go out to the most populated area in your city.

2. Talk to everyone you meet.  I mean EVERYONE, homeless and prostitutes included.

3. Smoothly work in what you do into the conversation.

4. For every person interested in what you are saying hand them a card. Tell them you have a

(party, show, orgy, anything make it up...if anyone calls you host the damn get-together)

THAT'S NETWORKING...


In your face gorilla marketing...

Here is my facebook page...Join my Network and feel free to ask anything...


Joseph Michael

Create Your Badge

Friday, February 11, 2011

First Album Release: Part 1 of 10

Part 1.  Duplication or Replication?


     The whole point of this series of articles is to help indie musicians take the leap into self producing their own professional product.  Fuck the labels. They ARE NOT an option.
The promoters out there keep that myth alive so that they can charge you to play at their clubs.


     "How else are we supposed to be seen by A&R executives if we don't give the WHISKY,ROXY,VIPER ROOM,HOUSE OF BLUES, $800.00 to play with a bunch of other no-name bands?  If you really believe that A&R execs. from sony or universal are trolling around the strip drooling over the pay-to-play loosers...you deserve your status.

     So if you are a realist and a dreamer. If you are willing to do the work. If you won't stop until your satisfied. If satisfaction means a dream realized, then this is the blog for you.   So for this first part of ten articles we will be dealing with a major decision that anyone who's gone the indie label route alone has had to face. 

DO I DUPLICATE MY CD's OR REPLICATE 'EM?

First let's start off with a quick backround: This video is courtesy of http://www.youtube.com/user/ReplicationAsia



      Simple enough right?  Wrong.   It would seem from hearing the description of the process that it's just a matter of scale, and the replication process makes the large scale production of discs economically feasible...


                             Heavy Metal Vixen Tiana Weaver

     Done looking yet...?


     Alas, no. First point is no one in any market outside of the united states can play your discs with any level of dependability. CD-R's are not compatible with the format of some of the foreign players.   This is especially true in Japan a major indie music market.  Two, NO DISTRIBUTOR WILL TOUCH YOUR RELEASE.  You are dead on arrival... D.O.A.  Three, you obviously don't care enough about quality so i am going to assume the rest of the disc qualities are going to be of the same standards.

                                   

     Duplication is good for one thing only.   SAMPLERS.  If you are going to make press kits or cd's to give away at shows, then the duplication route is for you.  If you are selling cd's you MUST REPLICATE. It costs no more to replicate your cd's.  If you are printing 500 or more which is what you should be doing.   Taking advantage off the economy of scale you will appear professional in the eyes of distributors, and more importantly potential customers.



ALL HRX RECORDS are glass mastered and then replicated.  If you are serious about your career then yours should be as well... Till next Time.  JM

Wednesday, February 9, 2011

Craiglist

      CRAIGSLIST: NOT JUST FOR WHORES ANYMORE!



     Contrary to popular belief craigslist is a wholesome family oriented website... I can't even post announcements about our site Heavy Metal Vixens.com without someone flagging it into oblivion.   Since they have removed all traces of vice from their pages (see the daily news article here)



"The classified advertising website closed the adult services section, just two weeks after 18 state attorney generals said there weren't enough safeguards barring potentially illegal ads promoting prostitution.   The section has been replaced by a black highlighted strip that says "censored."

I personally have no problem with the "adult" class of ads but i digress...




    So post ads on craigslist, it is all Upside and no, Downside.  All it takes is the invesment of a few minutes before you check your email.  I know it is cliche that all you see at shows is the other musicians in town; great i say!   It works the same way on a bigger scale.  Do you think that when Dragon Force is playing your city that every guitar player within a one hundred mile radius doesn't show up? 


     Put up an ad announcing your search for another guitar player. Whether you are looking or not this will draw traffic to your website.    More importantly it will make you ever increasingly known within your local music community.   You might even meet some whores...  Cheers!



Rate, Comment, and berate me here on the Midnight Reign I-Tunes Page.http://itunes.apple.com/us/artist/midnight-reign/id259604205

Craigslist did not return calls seeking comment."

Tuesday, February 8, 2011

To Move or Not to Move...Wrong Question.

     This one is for my hometown of Utica NY.  Every young musician that was born and raised in a smallish city has the same thought.  "I need to go to Los Angeles, New York, or Nashville to make it big. I'm not talking about microcosmic places like clayville NY, or Monowi NE.  I'm talking about small to medium sized hubs like Springfield MA, Buffalo NY, Reno NV, Tampa FL, Portland OR ect. 



     The allure of a big city is all too familiar to me. I moved to Los Angeles on a Greyhound bus when i was nineteen years old. I had a guitar, my compositions and $50 in my pocket.  Though i have had an amazing life so far... (a book is in the works stay tuned) there are a few things that give me pause.  Hindsight being twenty-twenty and all i have thought through the nearly endless possibilities that the NEW WORLD has given us.

Superfluous semi-nude model break. Elena Bathory 




     What was i saying; oh: anyway, the point is with the advent of the "www" you have access to the same contacts and information you could once only get by locating yourself in the heart of a major city.  You can do it all from bum-fuck-egypt nebraska.   If you are looking to make a living playing in live bands, then yes you need to relocate to a major music center...but if you just want to release your own music. Build a following with your own compositions. You can now do this in the confines of your own little studio. 


     Bottom line: If you have a self contained product stay put.  Stay small until you can expand on your own terms.   If you can't find what your looking for, or can't produce where you are. Leave.

Follow THE HOLLYWOOD RX RECORDS on Facebook...Friend me while your there!

Wednesday, February 2, 2011

The Lesson of Groundhog Day...






     No, not the day that punxsutawney phil crawls out of his hole in front of a bunch of brain dead bored housewives and the men that fuck them... I'm talking about "Groundhog Day" the Movie. You know the one with Bill Murray.




     Yeah, that's more like it.  If your not familiar with the story, here is a quick synopsis.
Murray plays Phil Connors, an egocentric Pittsburgh TV weatherman who, during a hated assignment covering the annual Groundhog Day event in Punxsutawney, finds himself repeating the same day over and over again. After indulging in hedonism and numerous suicide attempts, he begins to reexamine his life and priorities.

     It's only after he makes changes in his actions that his character starts to see some level of success.  Picture what you do in your own life. How can this be applied to your situation.




                               Gratuitous Half Naked Model Break - Visit Mizuz Inkaholic
    


     The year is new enough that you can still break old habits, wipe the slate clean.  Consider your marketing activities.  What is working and what is not. What is the most effective use of your time.
Those spam emails you send inviting everyone-and-their-fuckin mother to your next gig is probably not the best use of your time.  Here is your assignment for today.

1.     Make a list of every marketing activity that you do.

2.     Estimate how much time you spend per day.

3.     Find out a way to quantify your results.

IE; If your trying to generate myspace traffic keep a chart of how many hits you get per day. Then, use your websites analytic app to figure out how many sales come through the myspace portal. Now take your average time spent and divide the average number of hits per day. That will give you the amount of time it takes you to generate a hit. Then take the average sales originating from myspace. Divide that by how many hits you get. That's your number. Do this with every activity.


Example:

I generate 1,000 hits per day average at: Midnight Reign's Myspace.
I Spend about 1 hour a day divided by 6 sites... so thats ten minutes.

(1,000 div. 10mnts = 100 hits per minute of time)

Assuming i sell $100.00/day worth of product from myspace originated visits.
So per 1,000 hits i make $100 that's .10 cents per hit.

100 hits per minute x $0.10 = $10.00 per minute

My time spent working on myspace related activites is worth $10 per minute...

Now do this for all of your activities and prioritize them.

Soon you will see you are better off working a minimum wage job and spending the money on advertising than repeating the same ineffective tasks.







Midnight Reign Never Look Back


Tuesday, February 1, 2011

To Auto-Tune or not to Auto-Tune...

     Depending on your stance on the issue we have Cher to blame for this ubiquitous, overused, audio tool.   Personally, i believe that if you need a software program to sing in tune; you shouldn't be making a living as a singer.  


     Chiefly responsible is the industry's reliance on cheaply made "pet projects", where they groom a minor star to be the next big thing. (ie; Hillary Duff, Justin Timberlake, Miley Cirus, ect.) Instead of actually doing their jobs and scouting for talent, A&R reps just turn on the tv and pick the faces they think might sell.


     I am all in favor of a label put on all releases indicating whether or not the vocals are "real". Regardless this is a business blog so here goes.  What are the economic advantages of employing this technology?


    Christina Aguilara 2009


     To begin i feel it is my responsibility to let you know that none of the artists on HRX Records, including myself use auto-tune in their recordings.  It is inauthentic.  Here are the main reasons i could sympathise with someone using it.

1.   You are on a strict budget. The singer just cannot hack it. You have no more hours left on the clock.  Tune the Vocals, or find another singer.

2.   You are producing Dance music and just want to sound like every thing else out there... Here Auto-Tune is used as an effect. Like a flanger...Perfectly acceptable.

3.   You are not an artists. You are just an entertainer. Sure go for it. Jared Leto that one is for you.

4.   You are Scott Stapp... Of course i would suggest suicide, but barring that. 

5.   You are recording your girlfriend and you'd like to get laid tonight. Seriously.

So there you have it.  The ONLY reasons acceptable for usig auto-tune.




     Remember the voice IS NOT A KEYBOARD.  It is meant to have pitch fluctuations.
If you really love a performance and there are a few minor pitch issues, that's what reverb, chorus and other effects are for...

Have fun...


Check out Ellipsis' Version of Tuesday's Gone.... AUTO-TUNE Free...just a lead singer and a band that can pull of natural sounding harmonies....


                                                         CLICK HERE!

Monday, January 31, 2011

Five Ways To Make Money Now!

     There are many ways that you can try to make money with your music/talent but most are just distractions from what should be your focus. You need to hone in on the things you can do to slowly build a stream of passive income. These are things that you set up with minimum cost and labor and will continue to make you money while you sleep. Yes, a lot of the time the money will be small. The thing to remember is that these vehicles should be treated like Large cap Securities.

THEY PAY DIVIDENDS!

     You are looking at whether an activity will produce income for the next fifity years, not within months or weeks.  Example; You record an EP of 5 cover songs. Your upfront costs are $2000.00. Your Recuring Expenses including license fees are about 15% of Net Revenue. You may not see a profit for a few years, but you are building assets.  


                             SHARON TOXIC VISION CLOTHING
                            Heavy Metal Vixens


Even if you only sell downloads and can only average 100 a year.

That's .99 x 100 - 15% =  $84.15 x 5(5 songs) = $420.75

Now Extrapolate that over a lifetime. $420.75 x 50 = $21,037.50


     Granted you won't recoup your investment for four years, but look at the potential for wealth creation you have if you can repeat the process. Here are a few things you can do to make this a reality. 


1. Use Third Party Online Retail Sites:

     Cdbaby, Amazon, Ebay, Cafe Press, I-Tunes, ect; all these sites have one great advantage. They do the work for you. While you are sleeping or working on new projects they are hard at work trying to find ways to sell more content. They don't care if your a major artist.
You sell. They get paid.


2. Adsense:

You have a website right? If not stop fucking reading this and get to fucking work... Seriously, Get yourself a site. Set up an adsense account.

3. Hire Yourself Out:

Not every recording artist is talented. But you are, right? So find people that need your services. There are plenty of those artists out there who can't write, or play a certian instrument. Maybe you can... Maybe you can, for a FEE?

4. Sell Useless Gear:

This is all about priorities. What matters more that big muff distortion pedal you never use, or two hours of recording time at the local studio?

5. Mailing List/Database:

This is the biggest mistake of all. Countless times i have been contacted by some band or artists for consultation and every single time the biggest obstacle to their success is...

THEY HAVE NO SYSTEM IN PLACE OUTSIDE OF SOCIAL NETWORKING TO ESTABLISH AND MAINTAIN RELATIONSHIPS WITH POTENTIAL FANS!

Go out right now and buy ACT! software and use it....pull in every contact on facebook,twitter,myspace, ect....

DO IT NOW!

Here are a few releases i am featured on...check them out and comment...

Cheers JM



Midnight Reign - Never Look Back

(songs: 666 is my area code, The Mourning After, ect)

Midnight Reign: Never Look Back


Midnight reign - Heaven and Hell
(Tribiute to JM's Cousin Ronnie James DIO)

Midnight Reign: Heaven and Hell - Single


Ellipsis - Tuesday's Gone


(Lynyrd Skynyrd with a prog twist

featuring Dino P. from Vicious Fish, and

Frank Avalon Jr. [Frankie Avalon's son]

Ellipsis: Tuesday



Saturday, January 29, 2011

Is Myspace Dead..?

"No man is an island, entire of itself; every man is a piece of the continent, a part of the main; if a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friends or of thine own were; any man’s death diminishes me, because I am involved in mankind; and therefore never send to know for whom the bell tolls, it tolls for thee."

 John Donne - For Whom The Bell Tolls



     Seriously though, who would have guessed that the social networking behemoth that sparked the online indie music craze would be bested by the uber geeky facebook?


It's Even Gone This Far.....





      When "The Hollywood Rx Records" was formed in  was first launched Myspace was our bread and butter. Within weeks of posting our Midnight Reign Page we had received over 5,000 hits.  This was due in part to our dedicated street team and a well placed ad in metal edge magazine.

    

     Now it is a win to get even 1,000 hits a month.  Myspace's new format is awful. Just google myspace suck and see for yourself how many frustrated people were forced into the arms of the cold and impersonal facebook.  What makes this change so bad for musicians is that there are almost no ways of gaining a following via facebook without upsetting their anti-spam mechanism.


                            Visit her at: Heavymetalvixens.com


    
      In my opinion Myspace is dead... All we can do is wait for the next wave of 15-year-olds to choose their new poison.  So buckle up and wait for the next revolution... 
The corpse is starting to smell, time to bury it.



    
     Join The Hollywood Rx Records on Reverb Nation for free stuff, hot girls, and
more information than you wanted to know~!   


Band email
Quantcast

Tuesday, January 25, 2011

Ebay, DIY Record Label, and You...


     Ebay? WTF? Yes, ebay. One of the easiest ways to get your music out to the masses and still make a profit. This will be one of the easiest marketing activities on your list. Let's explore.

     So, you have released a cd. Now what? You could just throw it up on cdbaby or amazon and hope it sells. Perhaps you have a website. Nice, but who goes to an indie bands website except the people that already have your cd or fucked your hot bass player...? Not many.

     Amazon is cool...but not only do they charge $30 up front every year, remember those 500 cd's you sent to college radio? Half of those discs ended up being put up on amazon if not sold outright to local record shops. Undercutting your sales.


Visit Countess at:  http://www.thehollywoodrxrecords.com/

CountessGrotesque.com
     What's a band with little to no real online presence to do? Get a partner. That partner is ebay!

Let's look at the numbers.

Your selling your new ten song for $10.00 disregarding cogs and fixed expenses.

                                                    Host SRP     -      Their Cut. (%)    =    Your Net Profit

Amazon                                     10.00                      5.55                                  4.45

Cdbaby                                      10.00                     4.00                                   6.00


Local Record Store                  10.00                     5.00                                    5.00


Hot Topic                                  10.00                     7.00                                    3.00


EBAY!                                       10.00                     1.40                                    8.60 



     Let's take a real close look at each. First there is Amazon. Out of your cut you will be paying for shipping the cd's to them( 5 cd's priority mail $5.20 or 1.04 per cd), factor in the $30 annual fee and if your lucky enough to sell 10 cd's a month that's another .25 cents per disc.

AMAZON NET:  3.26 P/U


     Cdbaby is probably the most indie friendly but still a better deal is to be had. You still pay to ship, so that will be $1.04. The Fee per disc is $39 so sell 100 cd's and your per unit cost there is: .39 cents. Better than Amazon, Less visibility.

CDBABY NET:    5.57 P/U


     Your local record store is a good place to have your cd's as a vanity vehicle but how many local artists have you bought lately? Thought so.  Usually they want a 50% commision/consignment deal. This isn't bad so take it.  Hope they let you put your gig posters up and you might sell one this month.

LOCAL RECORD STORE NET:   5.00 P/U


     Hot Topic has been trying to build an indie friendly name for itself,  But all i can say is: BLINK 182.  Lets drop the fuel costs to get to the store because you were cruising for thirteen year old emo sluts anyway... Same Goes for the hour you wasted on the phone trying to get a MUSIC
BUYER on the phone...They MIGHT give you as much as 4.00 per unit if you beg. Though the higher you go the less discs you will sell they will price you out of the market.  To even compete you gotta sell these wholesale $3 or less

HOT TOPIC NET:   3.00 P/U


      Last and in my word the best bet EBAY!  Auctions are free...set it at .99 and shipping as high as allows. You do this with one disc only... See how high you can take it.  Worst case scenario your cd doesn't sell and you are out nothing.  Put up a listing for 30 days. Buy now or Best offer. $12.99.
Here are your costs. .50 cents for the listing for a month! The shipping is paid for by the buyer and you might profit from that. If your item sells you pay ebay .90 cents. You pay paypal .41 cents. Charge 2.50 shipping and handling and your...

EBAY NET:     8.79


     Assuming you did the smart thing and ordered your cd's glass mastered in bulk. Keeping your costs down by taking advantage of scalar economics your cogs per disc is around $1.20. Take a REAL close look at your margins now. Ebay should definetly be in your marketing and sales strategy and structure.


Here is HRX Records EBAY page...  We cannot keep cd's and shirts up long enough!

We even do a charity drive...

So stay creative and stay in the game...

HRX RECORDS LAUNCHES EBAY PAGE!Please Take a Look at our Item List Page. I'm sure you'll find something really special whether you are buying  as a gift or lookig for something just for you!
A percentage of the proceeds go to Charity (AHF*).

Please take a look...


http://shop.ebay.com/thehollywoodrx/m.html?_nkw=&_armrs=1&_from=&_ipg=&_trksid=p3686

Saturday, January 22, 2011

Releasing Cover Songs; The Pros and Cons

     So you or your band are thinking about releasing a cover version of a popular song.  Visions of your big break dance in your head. Your reminded of countless big name artists such as: Marylin Manson (sweet dreams), Aerosmith (mama kin), Jimi Hendrix (name a Dylan song), Van Halen (you really got me, your no good, insert Motown classic here)...  The List goes on and on.

     Well here to burst your bubble as usual, reality walks through the door.  Perhaps you may gain a foothold to a broader Internet based following due to more views in search engines. A flattered musician that happened to come across your tribute may take you under your wing (right). That aside you, well at least i do not have the multi-million dollar budget of a major corporation to push a release into the arms of pop-culture.


    But wait you say, i can just self release the song and follow the compulsory license instructions here at CDBABY! [see bottom]  Well let's do some simple math. Assuming you have no overhead such as studio costs or session musician fees here are the numbers for selling 100 downloads on I-Tunes.(for a song under 5 minutes with no negotiated lower license fee)

100 dpd's sold (I-TUNES) x .694 = $69.40

Sounds good eh....you didn't even need to put a note to staf!

now for the fun part...



100 dpd's x .091 (statutory royalty rate) =    $9.10  ad that to the $9.00 upfront to CDBABY and thats

$18.10 COGS

ok so $69.40 - 18.10 =  $51.30

looking good right?

Now get out your abacus class.
   


  Let's assume that all these downloads happened to be spread evenly throughout the year.
You are required to make monthly statements of account to the Publisher or copyright owner.


That's:   

stamps                           12 stamps x .44 =   $ 5.28
certified                         12             x  1.15     13.80
12 envelopes                 12             x    .12       1.44
Return rcpt.                  12             x   1.10     13.20

Total Mailing Costs:                                   $33.72

ok....  $51.30 - 33.72 =  $17-FUCK-MY-MOTHER-WITH-A-VIBRASLAP- .58

$17.58 not a bad profit for a year. That's if you can sell 100 downloads, and trust me i know some bands that can't. Also, speaking of bands you guys all split the earnings evenly right?

Don't get me started on your fixed costs like Internet service ( around $600 a year) Mechanical License Fees ( if you plan on producing tangible copies of this release) and at the end of the year you need to have the anual statement auditied by a licensed CPA( you know someone that will do that for free, right) .



"gratuitous seminude model break"

   Elena Bathory http://www.bloodgoddess.com/

Now for the PROS!


You look cool.

You may get some residual sales from exposing new people to your old catalog.

You really flex your production chops working on a classic song.

You have a new catalyst for connecting with audiences online and off.

and the number one and only reason that truly matters...

YOU WERE GONNA DO THIS ANYWAY!

So in closing have fun building your dream one brick at a time...

SELFLESS SELF PROMOTION:
My Band Ellipsis' Version of Lynyrd Skynyrd's Tuesday's Gone

Ellipsis - Tuesday's Gone

(Lynyrd Skynyrd with a prog twist
featuring Dino P. from Vicious Fish, and
Frank Avalon Jr. [Frankie Avalon's son])


Ellipsis: Tuesday
http://diymusician.cdbaby.com/2011/01/how-to-legally-sell-downloads-of-cover-songs/